How long does an AI pitch film take to make?

A 30 to 60 second film can be made in a day: a morning on the plan and the look, an afternoon on shots and the cut.

Is AI footage good enough to show a client?

For showing an idea, yes. For broadcast, judge it shot by shot.

Who owns the pitch film?

You keep the rights you have in what you generate, as far as the law allows. AI-generated material isn't protected by copyright in every country.

How to make a pitch film with AI

A pitch film puts the idea on screen: 30 to 60 seconds that show a client what the campaign will feel like. It used to mean stock footage and a long night in the edit. With AI you can make an original one from the brief, often in a day.

What a pitch film is for

It isn't the advert. It's proof that the idea works on screen: the tone, the world, the lead character, one moment that sells it. Rough edges are fine. A wrong tone isn't.

Start from the briefPut the client's brief and your script or treatment on a Yuumeh canvas as a PDF or Word file. Yuumeh-chan reads it and asks what's missing: length, format, the one feeling the film must leave.
Agree a planShe writes a shot plan: the opening image, the beats, the closing shot. Edit it until it's the film you'd pitch. Nothing has been spent yet.
Choose the lookAsk for options: three takes on the lead character, the location, the colour and light. Pick one of each. They become cards every shot is built from, so the film holds together.
Storyboard itLay the plan out as frames. This is the moment to reorder, cut a beat or add a cutaway, while changes cost a few credits.
Make the shotsApprove the quote, then judge each take as it arrives. Keep it, change it or set it aside.
Add voice and musicVoice any lines first and hear them. Ask for a track at the film's length.
Cut the reelPut the shots on a timeline, trim to the beat, set the levels and download one film.

What it costs

A 45-second pitch film cut from shots of about five seconds, with two takes of each, is around 90 seconds of video generated. At 720p with sound, 60 seconds costs from about £3.60 to £28.33 depending on the model, so budget one and a half times that, plus a little for pictures, voices and music. What AI video costs has the working.

Showing it to a client

Say it's AI. A pitch film is a sketch of the idea, and clients take it better when they know how it was made.
Don't put real people in it. No celebrity lookalikes and no client staff without their consent. Invent the cast.
Use the client's real product. Upload their own pictures as references instead of letting a model guess.
Check every frame. Text, hands and logos are where AI footage goes wrong.
Keep the canvas. If you win the pitch, the characters, the look and the storyboard are already made.

Questions

How long does an AI pitch film take to make?: A 30 to 60 second film can be made in a day: a morning on the plan and the look, an afternoon on shots and the cut.
Is AI footage good enough to show a client?: For showing an idea, yes. For broadcast, judge it shot by shot.
Who owns the pitch film?: You keep the rights you have in what you generate, as far as the law allows. AI-generated material isn't protected by copyright in every country.

Reviewed 11 November 2026